The Truth about Retail Packaging Is About to Be Revealed

Advancement in the technological field directly affects the world that we live in. This advancement is progressing at a rapid rate, which is the reason our businesses and industries are evolving at a fast pace as well. The traditional approaches and tactics are hardly able to justify the current shifts in the methods employed by companies. Even the buying pattern of the customers is not the same as before. According to different market surveys conducted. Moreover, the consumer purchasing model can no longer justify how end-customers evaluate a brand or a product to buy it.

Traditional Purchasing Approach 

According to this approach, advertising and promotion of a product create awareness about it among the customers, which eventually leads to sales. However, in this model, the retail options are limited, unlike the current retail scenario. Also, it works only if these options do not increase, and the consumers keep narrowing down their choices. But the business world of the present time offers countless opportunities for customers living across the globe. The e-businesses, along with the retail brands, create an infinite pool of options for the customers of today.

Evolving Purchasing Approach

According to surveys conducted by the Contract Packaging Association in America, ‘how a product is packaged’ is fast emerging as a dominant factor that inspires a customer to make a purchase. More than half of the customers who participated in this survey agreed to buy additional products from the brands and businesses offering premium rigid packaging in retail. They also agreed to recommend such brands to their friends and family. Buyers like these eventually become influencers for others on social media platforms. Every time they post, it adds to the brand validity, visibility, exposure and promotion.

The Impact of Retail Packaging 

In the current times, a product is gauged on the base of its packaging. A customer thinks poorly of a brand or company that has damaged or mundane packaging. In some cases, it can even result in serious customer relation disputes as well. Because of these reasons, businesses should restructure their packaging objectives and methods.

Instant karma" packaging shots - 3-1 | The packaging of "no… | Flickr

Companies operating in the current times need to understand the power of custom retail packaging. It should acknowledge as a potential promotional and marketing tool. Let us take the example of a custom printed bag provided by a brand to its customer. Once the sale concludes, the customer will leave with the product placed inside the bag. This bag, which carries the logo and other branding elements for the retail, will become an advertising tool wherever it wanders. This maximizes the chances of brand exposure and visibility. The chances are that this bag will probably do a tremendous job of breaking through the market clutter most cost-effectively and conveniently. Investing in custom retail packaging is equivalent to investing in the continuous marketing of a brand.

Packaging For E-Commerce

Creative packaging in retail is a must for e-commerce businesses Packaging as they have no shelf to display their brand and grab the attention of a large audience. These businesses can offer their customers a memorable “unboxing experience” using exclusive perfroated packaging options. These businesses will be able to differentiate themselves from their competitors and stay on top of the mind of their customers using packaging options as advertising tools.

With countless options available, the little element of ‘surprise’ in retail packaging excites its customers and inspires them to invest in it. Details like stickers, ribbons, personalized messages from the company, etc., sum up a phenomenal brand experience for any customer. It is the meticulous detailing and finishes like these, which push the customers to take pictures of these packages and share them using various social media platforms. The more they share the more exposure a brand gains and benefits from. It convinces others to select the same brand during the process of purchasing and results in increased sales. Moreover, which is the ultimate goal of every existing business.

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