Content is important, but it’s not enough. Content needs to be accessible, useful, and of high quality. How can you ensure that your content is accessible, useful, and of high quality? You can start by checking your technical SEO performance. Checking your technical SEO performance will help you understand where you can improve your site. It’s not enough to simply have great content and good SEO practices. You also need to take steps to improve your site’s technical performance. Improving your site’s technical performance will help users navigate through content and search results with ease. If you’re not improving your site’s technical performance, you’re missing out on a great opportunity to improve user experiences. In this article, Miron Digital will cover the three most important technical SEO performance indicators and how to improve them.
Check for Broken Links
Broken links are one of the most common technical issues that can occur on websites. No matter how good your technical SEO is, if your links aren’t pointing to the right pages on your site, you may end up with poor technical SEO results. Broken links make it more difficult for users to find the information they’re looking for. Additionally, broken links can result in lots of low-quality backlinks. A broken link is when the URL of a website no longer points to the correct page. For example, if you’re on the homepage of your website and the link to the “About Us” page is broken, the URL will still be “/about-us” instead of “/about”. A broken link can also occur if you change your URL structure. If you have a variety of content on your website, it’s essential to check your links to make sure they all point to the correct pages. Don’t just focus on the big, obvious issues, like broken links to your homepage. Also be sure that all the other links on your site point to the right pages, too.
Check for Site Speed
A slow or unresponsive site can be another sign that your technical SEO is lacking. Users spend an average of two hours and forty-one minutes waiting on external resources while browsing the internet. Whoever ends up as the slowest person on the internet could lose a huge portion of their customers. A slow site will frustrate users, decrease their likelihood to return, and even put them off from making a purchase. It’s essential to ensure that your site loads quickly and that it doesn’t have any lag time. The best way to check if your site is loading slowly is to use a speed test. Make sure you’re testing both your desktop and mobile versions. If you have a WordPress site, make sure you have the latest updates on your server. WordPress and other software can slow down your site.
Check for User Experience
A site that has poor user experience can make your website feel old, outdated, or even cheap. There are a lot of factors that can contribute to the overall user experience of a website, but one of the most important is the content. If your content is outdated, if your site has crashing issues, or if it’s just hard to navigate through, your user experience is bound to be bad. One of the best ways to check if your content is outdated is to use a content research tool. A lot of tools are available that can help you research your content topics and identify any outdated information. Another way to check if your content is outdated is to test your website’s user experience. You can’t just assume that your website performs well because you can’t see it. You can’t just open your site in a web browser and see how it performs for you.
If you want to improve user experiences on your website, it’s a good idea to check your technical SEO performance. The three most important technical SEO performance indicators are broken links, site speed, and user experience. Make sure you’re checking for broken links, ensuring that your site loads quickly, and that your content is easy to navigate through. These issues can negatively impact user experiences and lead to decreased click-through rates and low conversions. These three technical SEO performance indicators are the most important. They’re the ones that can have the biggest impact on your site’s success.