SEO Agency : What it is, What it does and How to choose it

Because it is important to dedicate the right time to choosing the SEO Agency

If you have arrived on this page, surely you have already heard about SEO, the importance of building a valid positioning SEO strategy for your website on search engines and you are probably looking for an SEO Agency.

In fact, the creation of your website is only the starting point to start promoting your online business. For this reason you are inquiring about the various promotion services and you have probably already visited the sites of some ” consultants or SEO experts ” noting very relevant differences between the various offers.

In fact, each  Agenzia SEO in Italian has their own approach to “search engine ranking” because there is no single way to do SEO. If you are not an expert, it can also be difficult to understand what exactly this or that SEO Agency does and evaluate the differences between the proposals.

In this article, we will explain what an SEO agency is, what kind of consultancy, and services it offers and the benefits it could bring to your business. We will also show you our approach to the SEO world and how to choose the right SEO partner to achieve your goals.


What is an SEO Agency or SEO Agency?

The advantages of relying on the right SEO agency

  1. Improve the positioning of your company site on search engines.
    An experienced SEO agency knows what to do; using the most appropriate and up-to-date tools and strategies, it can help your company’s website rank higher in search engines. Not all businesses and websites are the same and therefore SEO strategies must also be different.
  2. An SEO agency can help you improve the quality of your website traffic. In addition to helping your company’s website rank higher in search engines, the SEO agency can help you find the keywords that your site should rank for because those are the search terms that your potentials are using. customers. By bringing more targeted and qualified traffic to your site, you increase the chances of influencing conversions because the people who visit your site are genuinely interested in your products or services.
  3. SEO Agencies provide measurable results . Unlike traditional marketing strategies, SEO can easily be tracked and measured during each stage of your campaign. You can ask your SEO agency for periodic reports on the progress of campaigns (traffic volumes, traffic sources, positions occupied on search engines and much more). In this way you will be able to evaluate if and how SEO brings value to your company and allows you to have a return on investment.

What does SEO agency do?

Now that you know what an SEO Agency is and how it can help your business, let’s see what services it can offer you.


Initial website analysis

The SEO agency usually begins its work with a careful analysis of your site and its positioning.

This includes evaluating the structure of the site and its content. The goal is to highlight your strengths and weaknesses to lay the foundation for the implementation of the new SEO strategy.

Keep in mind that there are more than 200 factors that influence the positioning of your website on search engines, but there are some that have a greater weight and that cannot be not carefully evaluated. We list some of them.

Some factors affecting the indexing of the website :

  • Website security (HTTPS or HTTP protocol, because Google gives preference to secure websites in search results)
  • Site Responsibility (Is your website suitable for mobile devices?)
  • Speed ​​of loading web pages on your site (user experience is important, search engines know that users are impatient)
  • Code cleanup (code errors or other inaccuracies on your site signal to the search engine that the site is not “curated” or fully trustworthy).
  • Quality and length of the content of your web pages (the content of your website is the most important thing you can have, it is what will attract visitors and convert them into leads)
  • Social signals that point to your website and the presence of quality backlinks that refer to your website (much of your SEO success takes place outside your website and depends on how “popular” you are and what people say about your company)

In addition to the analysis carried out on your website, the SEO agency will also take a look at your company, your industry and your competition . Knowing your business and your audience, the SEO Agency can decide which strategies to use to improve the SEO of your website.

b. Planning of SEO strategy and objectives

Based on the results that emerged from the audit on your site, from the analysis of the sector and of the competition, the SEO Agency can propose an SEO strategy for the future. The definition of this plan and the objectives of your SEO campaign depend on the type of business you carry out and what are the business objectives that you have set for yourself.

Part of this strategy the SEO Consultant will surely include identifying the right keywords and phrases that your target audience uses the most.

c. Setup and use of a mix of SEO Tool

An SEO Tool is software that helps the SEO expert in analyzing, planning and managing their SEO strategy. There are many tools and tools on the market and available to SEO consultants: each tool has its function, its strengths and weaknesses. Before starting to run your campaigns, the SEO agency will determine what is the right mix of tools that your campaign needs and that will be used to successfully implement and monitor your SEO strategy.

If it is not yet installed on your site, the SEO Agency will also configure a Web Analytics service (for example Google Analytics : the best tool for tracking your potential customers).

d. Performing SEO optimization

Once the SEO tools to be used have been defined and installed, the specialized SEO agency can then start executing the customized optimization strategy.

Every SEO strategy generally starts with on-page optimization .

The actions that are performed in this phase are many, but they usually include:

  • cleaning up some of the code on your website
  • make sure your site is mobile-friendly and easy to navigate through internal links
  • eliminate errors found by Google during crawling
  • compile a list of target keywords to use when creating new content for the site
  • perform, if necessary, a review and optimization of the contents of your site (perhaps of your company blog ) both in terms of texts and images

This search engine optimization phase also includes off-page SEO strategies .

Since these are external factors to your site, you may not have full control over all the resources that help you increase the authority of your site or over building links to your site (link-building). In any case, your SEO Agency will be able to provide you with useful suggestions on how to optimize your off-page presence and improve the authority of your website.

And. Continuous optimization for search engines

Optimizing your site with a view to positioning on search engines is a process that must continue over time . Google is constantly modifying and improving its algorithm to better respond to users’ search intent. With every Google update, every company should know if it is necessary to make corrections to their SEO strategy to maintain their ranking. An SEO agency can provide you with these types of services over time to ensure that your site always stays well positioned on search engines.

These optimization services may include on-page actions (creation of new content based on an editorial plan, modification of existing content, analysis of new user search intent, etc.) and off-page interventions (link-building, increase of popularity and trust of our site, etc.).

f. SEO training for your collaborators

If you think you have the time-consuming resources to manage the SEO optimization of new content directly, the SEO Agency will teach you how to update your website. It will provide you with the basic knowledge for creating content that ranks organically on search engines.

In fact, the creation of a professional website should always end with a training session .

You are the manager of your company: who better than you can find the right words to describe what you do? The role of the SEO consultant is to help you in the business.

Do you really need an SEO Agency?

Now that you know what the professionalism and skills an SEO expert should have, ask yourself if you have these skills within your company and if your business really needs an SEO Agency.

Here are some questions you can ask yourself to see if what you are doing with your site is in line with your goals:

Do I want to grow my business? Do I know how my website is contributing to my business? Do I want to generate more leads and therefore more sales? How do my competitors position themselves relative to me? Do I want to differentiate myself from my competitors?

How to choose the right SEO Agency?

A partnership with an SEO agency is usually long-term , so you need to carefully consider who you are choosing and possibly choose the best SEO agency. Not all SEO professionals are the same.

While many SEO agencies follow “best practices”, spend a lot of time and work hard to help your website rise to the top of search engines, others may choose to take “tricky shortcuts” by applying strategies that could ( in the long run) damage your site’s reputation and even lead to search engine penalties (black hat SEO).

For this reason we suggest that you carefully evaluate some aspects of your future partner:

SEO agency and its past

If you want to evaluate the experience and competence of an SEO Agency you can start by analyzing the past successes. Check out the company’s case studies and testimonials. Have they managed to place themselves and their customers on the first page of Google?

Personalized services

Another important thing to analyze is whether or not to offer customized strategies for your business. When it comes to SEO, no two customers are alike. The SEO agency must take the time to analyze your industry, your target audience and understand your business goals and budget.

SEO skills in the work team within the agency

Look for a company that does all of its SEO services in-house. Some SEO agencies actually outsource their SEO work in an effort to save money. In this way the customer never knows who he is working with and what the level of experience of the interlocutor is.

These are just some of the factors to consider when choosing an SEO agency. Other things you should consider are also how long it has been in the market and what other services it offers.

SEO Agency: The Conclusions

Do you need an SEO consultant or expert? Are you thinking of hiring an SEO agency to increase your visibility on the web in Milan, Lombardy, Italy or abroad?

Call Webproseo!
We will be happy to explain our approach to natural positioning and the entire collaboration process with our SEO agency, Web Agency Milan and Website Creation Milan .

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