Selecting The Best Platform For Starting Your First Online Business

Your First Online Business

The month of January 2021 saw the percentage of the world’s active internet users climb to almost 60% of the total population. For context, almost 5 billion people worldwide actively used the internet when 2021 began. So for business owners contemplating starting an online business, numbers like that should hint how to put the Your First Online Business to good use and why there are so many e-commerce businesses today. 

However, the e-commerce market is a very competitive market to enter because you will need more than product choices and attractive offers to get ahead. There are many platforms to choose from, and making a decision could be tricky. Not to worry, in this article, we mention some of the best platforms to start your first online business. You will also find some aspects to consider before and during the building of your website. 

The Importance Of Having The Proper Platform For Your Business

E-commerce platforms provide reporting and analytics, order and inventory management, customer support, financial accounting, and much more. As a new business owner, having a good e-commerce platform cannot be overemphasized and is a great way to put small business loans to good use. Here’s a look at some importance of having the right platform for your business:

#1. Setting Up and Strengthening Your Brand

A good e-commerce platform makes setting up and strengthening your brand easier. It makes your customers associate your product with your brand, and since you run your website, you control how it looks, its voice, and how it works.

#2. Your Store Runs For 365 Days, 24/7

As an e-commerce retailer with an online business, you will enjoy unrivaled timing, leaving your business open all year round. Regular stores cannot top this, and you can even increase sales by boosting the number of orders you get.

#3. The Need To Understand Your Target Audience

Getting your e-commerce website helps you to understand your target clients better. You get to know their key demographics and analyze their behavior on your website and sources that bring you the most traffic.

#4. Helping Your Small Business Go Global

A good e-commerce platform allows you to place your product for sale anywhere in the globe, and customers need not travel to your location to see what you offer. So with e-commerce, you can conveniently increase your brand’s outreach and help your small business go global.

Top 5 Platforms You Could Consider To Start Your Online Business

For starters, e-commerce platforms are software applications that carry out crucial business functions to facilitate the selling and buying products/goods online. So to begin an online business, you need to have an e-commerce store with accurate content, attractive visuals, ease of use, and easy navigation. 

  • BigCommerce: BigCommerce is one of the best e-commerce platforms in the world, and it is known for its scalability, flexibility, multichannel selling, and strong SEO performance.
  • Shopify: Shopify is great at selling and dropshipping. It is easy to use and has excellent 1-click selling apps but is weak at content marketing and SEO.
    • Wix: Wix delivers superb value for solopreneurs and small businesses. Its e-commerce features include multi-channel integration, dropship, free themes, abandoned cart recovery, and more.
  • WooCommerce: WooCommerce is the go-to place to run an e-commerce and affiliate site on the same platform. It also offers many service providers and is great at SEO.
  • SquareOnline: With SquareOnline, you get an easy-to-use platform. It combines offline and online selling, and it is excellent for AI design and has unique inventory management tools.

Things To Consider When You Are Starting An E-Commerce Business

Having an e-commerce platform for your business is one of the ways to spread your reach. That being said, here are some things you would want to consider when starting an e-commerce business:

#1. What Will You Sell?

While this may seem like a pretty obvious question, the answers it gives might be deeper than you’d expect. Most people set up an online store business model without knowing what they want to sell or get their initial supplies.

#2. Who Is Your Competition?

After figuring out what product or service to sell, you need to do some competitive research and determine the barriers to your entry or long-term success in your market. Find out who else is competing with you for the market share and study them.

#3. Who Are Your Target Audience?

Knowing who you sell to intimately will go a long way in helping you know how best to sell to them. So study web analytics, carry out customer surveys to know their needs, and place them into segments to serve them better.

#4. Where Will You Be Shipping To?

There’s also the need to decide where you will be shipping your products and finished goods. Decide on where your business will be based and whether there is a need or goal to branch out into an international audience.

#5. What Is Your Strategy?

Finally, you need to consider and create a strategy with all the information above to guide you from the start until when you launch your e-commerce. Make sure your plan accounts for times of growth and hardships and everything your business might experience.


While a user-friendly e-commerce platform will make the difference for you when you decide to start your first online business, you will need more than that. The best e-commerce platforms have great tech, tools, and payment gateways to help small businesses. Remember that small business loans are great financial support for companies looking to start their first online business.


I am liam James, I am a digital marketing expert

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