Sports are a great place for promotional material, but it’s easy to abuse. Like any sport in particular, there are many mind-blowing clichés popping up regularly in the advertising industry. The problem with this “tried” use of non-standard products is that all the others start to use them too, and then immediately become almost useless and a huge waste of money. Let’s take a particular look at football and baseball. Football is the reigning king of American sports and baseball is the traditional “American pastime”. Other sports are also important and we will cover them later.
Let’s take a look at the American pastime,
Baseball and abused campaigns out there. Perhaps because the sport has been around for so long and is one of the iconic 스포츠중계 in America, there are a large number of baseball-related items to choose from. Unfortunately, many of them don’t have much value as promotional items and end up in landfills and wasting money. Think wooden promotional bats not to be missed at a baseball game, they are common in all games like Styrofoam bats or Styrofoam fingers. They are cute, but is there anyone who really wants to hold them tight? If it was a special occasion, they could be kept in a souvenir box, and so you don’t advertise anything to anyone. Despite these shortcomings, small wooden baseball bats are everywhere.
These problems exist with a lot of what you have to choose
If you’re looking for a baseball theme, but there is potential in some elements. There are promotional items that you know have a good chance of outdoing your customers or clients (or even employees for internal branding) and these products are what you need for a grand marketing slam. Clothing items such as promotional baseball caps or baseball shirts are a great option for a “walking billboard”. One potential pitfall with shirts is that you don’t have enough shirts in one size and too many in another, so make sure you buy them correctly. There are also many baseball shaped crystal prizes that will be a great addition for some of the star sellers on their journey to the game!
Football is a big televised sport and has been able to advertise itself so well that Thanksgiving games can be seen on television at family reunions across the country, and during the Super Bowl it is a very expensive and advertising activity. Success. The advertising industry has noticed all of this cash flow, and almost every vendor I know has at least a few baseball-themed products.
Just like baseball has a small baseball bat and child-sized Styrofoam fingers,
Styrofoam promotional merchandise at a football stadium is even more common. Compared to baseball merchandise, some football-related promotional items can be very popular! For example, baseball-shaped mouse pads are a creative combination of two creative ideas, but they can be completely useless due to the shape, unless you choose a pillow that is too large to the point of taking up an awkward place on the table. Soccer balls have the same problem as baseballs – on very rare occasions, you may find that promotional soccer stays open and reveals your brand to buyers or customers.
So, aside from the apparel I would recommend in baseball, what is considered good in football? Think of the secret gate culture that thrives around soccer and touch it! Many of the products you would use for camping are great for backseat travelers. Kuzi for beer, cooler for drinks and meat, some nice places to drink beer … you get the idea. Don’t forget the nets and any accessories that come to mind, as long as you are sure they will be used. These items will do a lot more than a foam finger and you will target a very loyal part of the football crowd. If you can successfully turn your brand into a side experience, you’ll have access to that loyalty as well.