How to Write Effective Emails that will get you better results

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If you are wondering how to write an effective email, you are in the right place. In this article, we are going to help you write a successful effective email that will give you desired results & conversions. Here are some tips to make your email stand out.

Subject lines should be short

When creating an email, you should use compelling words to trigger an immediate call to action. The subject line should also make readers think about the potential consequences of not acting now.

Words such as ‘now’, ‘limited time’, or ‘unsubscribe’ will increase the open rate and click rate of your emails. Using these words will also increase the likelihood of your email being opened and viewed, as well as generating leads for your email popup.

When writing an email subject line, remember that the preview text will cover 68 spaces. Your subject line should include all this information, but should not repeat it in the preview.

Try including an explanation or detail not included in the subject line. The best way to make your subject line work for you is to test it with your email. Test open and click-through rates to see which one gets the best results. By testing each subject line, you will be able to know what works and what doesn’t.  

The body of an email should have a clear purpose

The body of an email should be short and concise. It should state the purpose of the email clearly and be relevant to the topic at hand. It should also use formal openers and closings to help the recipient know what to expect from your message.

There are several examples of email body text that can help you in this regard. To start, ask yourself what is the purpose of the email. Be specific and give examples of relevant emails.

Before writing the email body, write a short subject line. This will lure recipients into reading the email, so it’s essential that you write something that will keep their attention. Use preview text to reinforce the message’s content and focus on one point at a time. Make use of your knowledge of your audience and your business’s value proposition to make your email content informative. When drafting your email body, remember to keep it between three to five lines.  

Avoiding clickbait subject lines

There are several ways to avoid clicking on a clickbait subject line in your email marketing campaign. Not only can they make your email unreadable, but they can also cause your readers to delete your emails and mark them as spam.

To avoid the dangers of clickbait, here are some strategies to keep your subject line as short as possible. First, avoid misleading title: Make sure it is not too long – the HubSpot recommends using 50 characters or less for email subject lines. Anything longer than that will get cut off and lower your open rate.

While clickbait subject lines can generate initial traction, they are poor for building long-term engagement with your audience. Using words such as “secret” and “shocking” decreases email open rates by 8.69% and 1.22%, respectively.

The only exceptions to using clickbait subject lines are emails that are sent out to a small group of people. In other words, these types of emails are not worth the effort and will ultimately result in your subscribers reporting your email as spam.  

Using bullet points

How to use bullet points to write an effective email is important to get your point across clearly and quickly. Bullet points and numbers make your message more digestible and will help you get your point across quickly.

Highlight calls to action and key information for quick reference. In addition, bullet points and lists are easy to read and comprehend. Here are some tips for effective bullet point email writing. Listed below are some of the most common ways to use bullet points in email marketing.

Always start and end your bullet point sentences with a period. When writing a list, avoid using semicolons. They may be used in the past, but are not recommended today. Avoid using more than one bullet point per line.

To make it easier for your recipients to scan through your email, use numbered lists or bullet points within a single paragraph. This will help your reader scan the information quickly. While nested bullet points can help you convey complex ideas, they do not display well in an Email.  

Using numbered lists

You’ve probably heard the phrase “correlation vs. causation,” which means there’s a relationship between an item’s length and importance.

And while it may sound good to use lists in your emails, they can be annoying, overly long, and full of jargon. And they’re not particularly effective in emails, because your readers’ brains will often respond to lists this way.

To make your emails easier to read and understand, use numbered lists or bullet points. Bullet points help organize your email, while numbered lists draw attention to the most important parts.

Bolding highlights your call-to-action, which is essential to gaining results. You can use numbered lists to provide instructions or checklists. Make sure your recipients know what to do next before completing a checklist.  

Using the pyramid principle

Using the pyramid principle when writing emails is an excellent way to structure your message and make it easier for your recipient to read. You can start with the most important point of the email and then set out supporting arguments and evidence in a logical and systematic manner.

While putting the conclusion first can seem odd, it doesn’t have to be. After all, the audience won’t read the entire email if they aren’t interested.

The inverted pyramid model is also useful for situations where the action is imperative. This method works well in situations where the action is urgent and where the reader is tempted to scroll or read the full content.

The Inverted Pyramid Method eliminates distractions and builds towards the call-to-action button. The effect is an effective email that makes your reader eager to click. Journalists use the pyramid principle to help shape news stories. Email marketers can adapt this strategy to their messages as well.


We hope that now you have understood all the basics of email writing & how you can convert or engage a client through your emails. You can share this article with your office colleagues and friends who would love to implement these tips.

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