How to Increase Revenue With Facebook People Search (without buying ads)

Facebook People Search provides a wealth information about people,(followers on facebook) including their interests, hobbies, food, pets, brands, associations, images, and information about competitors.These details can also be used to create better content, better connections with prospects and better here

Facebook Search gives you all of this information. To get detailed information about prospects, however, you must use the correct query parameters.

Understanding how Facebook users search

Facebook People Search can be a great tool for finding targeted prospects and increasing revenue. But first, you need to know how to extract the data.

Facebook People Search responds both to keyword searches (similar Google) as well as natural language queries. It makes searching on Facebook like a Mad Libs game.

Natural language queries can be viewed as the same thing you would ask a person: phrasing questions.

Natural language search refers to search performed in everyday language. You ask the same questions you would if you were speaking to someone. 

These queries can be enter into a search engine or spoken aloud using voice search. Search Engine Watch.

If you are a fisherman and own a bait and tackle shop in Fond du Lac Wisconsin and want to reach customers who enjoy fishing in your community, the following query might be useful:

“People who like to fish and live in Fond Du Lac, Wisconsin”

Facebook People Search – fishing Example

It’s much easier to identify the type of query that will produce your desire result if you know how queries are structure.

Facebook People Search can be use to locate:

You can see what Facebook users think of your competitors’ products, and get a clear picture about how you should position your business.

You can share your hobbies and interests with prospects to build deeper relationships and have more meaningful followers on facebook

Facebook People Search allows you to find customers

Facebook People Search allows you to search for a surprising amount of parameters, so it’s worth exploring this feature to find out more about your target audience.

You can use the bait and fish shop example to search Facebook for people who like a local competitor. You could use this search query:

Fans of [page] that visited [city, State]

As you can see, I used two criteria in the above example to locate the exact person: Facebook Page and City/State.

A people-focused search can be more specific. Let’s take, for example, the desire to find married women who enjoy fishing. This might be the type of thing you are looking for:

Women who are married and live in [city or state] are called “women”

Once you’ve mastered the basics, you can begin to experiment with various queries that will return the results that you want.

Be aware that you might be limiting your search results by layering and stringing together multiple search queries. This is where experimentation comes in.

You can find people on Facebook who are more likely than others to purchase what you offer, regardless of whether you sell to businesses or more

Search Queries to Find the Right Customers

Facebook is not just for B2C salespeople. Facebook has more users than LinkedIn and Facebook People Search holds more data than LinkedIn Search. 

It is possible to find out not only their work location but also what they enjoy, which can help you connect with your prospects.

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Here are some examples of how you can search for prospects and find out more about them. You can search for specific people or Facebook Pages.

1 – People who live in [city], state, or similar [page] and work for [company].

2 – People who like [type of business] are likely to be attracted to [something].

3 – People who like [page] [type of business]

4 – People who live in [city], state, and like [something] [type of business]

5 – Fans of [page] visit [type of business]

6 – People who work for [company] visit [type of business]

7 – People who work for [company] and enjoy [something] visit [type of business].

8 – The Favorite Pages of [company name] Employees

9 – Your Favorite Pages of [profession]

10 – Pages that are like by people who love [something]

11 – Pages that are liked by people who love [something] or have visited [city, country]

Here’s a practical example:

Imagine that you are a recycling service provider to businesses. We’ll call this Greener Earth. But business is slow. You might find that many “NewCo” employees (your target business) are interest in recycling and like local coffee shops.

These search queries could look something like this.

NewCo employees who live in San Francisco, CA love recycling and work for NewCo.

Favorite pages by NewCo employees

You might also be able to hold an informational meeting with the owner of the coffee shop, or cross-promote the store. 

You could trade your services with the owner of the coffee shop for flyers, window stickers, or green recycling bins with your logo.

These queries can help you to paint a picture of your ideal client.

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