Amazon is the world’s go-to ecommerce platform, attracting millions of customers every day. With over 500 million products available on its marketplace and a global user base spanning nearly every country, Amazon has become an essential part of any company’s online marketing strategy. But with so many businesses rushing to jump on the Amazon bandwagon, it can be tricky to stand out from the crowd.
Your primary objective as an Amazon seller should be to find ways to increase your sales while minimizing your time investment so that you have more time for other essential business functions like sourcing inventory, meeting with suppliers, and developing marketing campaigns.
With that in mind, here are some of the best steps for growing your business with an Amazon agency so you can cut back on some of those manual tasks and focus on growing your business!
Hiring an Amazon Agency
First of all, to grow your business with an Amazon agency is to hire one! You should be looking for an agency that has experience working with Amazon sellers. One of the biggest benefits of working with an Amazon agency is that they’re specialists in the field, meaning you can outsource a lot of your time-consuming tasks to them. An agency can help with everything from product sourcing to campaign management, providing you with a more holistic commerce management experience accompanied with full service amazon management.
There are many different types of agencies, ranging from Amazon consulting agencies to full service amazon agency that help with everything related to your product listing, marketing, and customer service. The key is to find an agency that is a good fit for your business and has the capacity to handle the number of sellers they serve. You want to partner with an agency that has the resources to provide top-notch services and support, and one that can help you reach your business goals.
Step 1: Research Your Target Audience
Successful Amazon sellers know their audience inside and out. You need to understand your customers’ needs and desires before you can successfully create and implement a marketing campaign. Analyzing your target audience will help you to identify the best products to sell, discover potential problems with your product, and create marketing campaigns that resonate with your customers.
To start, visit Amazon and browse through different products and categories. Observe how customers are engaging with each product and look out for any recurring themes or problems with the products. One of the best ways to gain insight into your audience is to look at your competitors’ product reviews—you can even go so far as to write down common complaints and desires in a notebook so you don’t forget them later on.
Once you’ve done this, you can use that information to inform your product listing, marketing campaigns, and customer service, so you can be sure to win your customers’ hearts from day one.
Step 2: Optimize Your Product Listing
Once you’ve found the perfect product to sell on Amazon, the next step is to optimize your product listing. The product listing is one of the most important parts of the Amazon buying experience. Amazon places a huge focus on creating a great customer experience, and the product listing is where most of that action happens. Your product listing has to be engaging, informative, and precise. It needs to have great images and an attention-grabbing description. Once you have optimized your Amazon product listing, you can expect to see an increase in organic traffic, average order value, and revenue.
There are a few ways you can optimize your product listing:
The title and bullets
These are the most noticeable elements of your product listing and are therefore crucial to get right. Make sure your title is descriptive and contains the keywords you want to rank for, and use the bullets to elaborate on the benefits of the product for potential customers.
Your images are what will actually draw customers’ attention to your product, so make sure they’re of high quality.
This is your opportunity to provide potential customers with all the information they need to make a purchasing decision. Make sure your description is detailed, informative, and error-free.
Your product listing is a mini-website, so it should be optimized for search engines like Google. Make sure you include your keywords throughout your product listing but don’t overdo it.
Step 3: Grow Your Organic traffic
Organic traffic is free traffic that comes from search engines such as Google. Amazon sellers usually generate the majority of their traffic from organic sources, but it can be difficult to achieve high rankings. Organic traffic is driven by keyword optimization, which comes down to creating content that appeals to your target customers and will rank highly in search engines like Google. Here are a couple tips for growing your organic traffic with an Amazon agency:
Use Amazon’s suggestions for keywords
One of the best ways to discover your target customers’ keywords is to look at the product keywords that are already ranking for the top spots. Amazon’s suggestion tool will show you the most commonly searched keywords for your product category.
Create engaging content
Your product listing is only one small piece of the puzzle. You’ll also need to create engaging content that is highly relevant to your target customer base.
Ranking for a high spot in search engines takes time and consistency. You’ll need to publish new content on a regular basis to keep your traffic consistent.
Step 4: Leverage Influencer Marketing
Influencer marketing has become a popular tactic among Amazon sellers in recent years. Influencer marketing is the process of collaborating with social media “influencers” in your industry to promote your product on their platform, drive sales, and increase your brand awareness.
Once you’ve selected the influencers you’d like to work with, you can suggest they use your product to create a sponsored post, mention your brand in their social media posts, or do both. You can also reach out to high-volume influencers and ask if they’d be interested in collaborating with you. Many influencers will be open to working with brands that aren’t directly competing with them.
The Amazon marketplace is a bustling hub of activity, and businesses are clamoring to be a part of it. To stand out from the crowd, you’ll need to find ways to cut back on some of your manual tasks and to focus on growing your business. With that in mind, here are some of our best tips for growing your business with an Amazon agency—so you can cut back on some of those manual tasks and focus on growing your business!
Now that you have a better idea of how to grow your business with an Amazon agency, you can start making those changes to your strategy. Hiring an Amazon agency can help you to achieve your business goals more efficiently and allows you to focus on the important aspects of your company such as branding, product development, and marketing.