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Google Analytics and CCPA: How to Implement Data Privacy Measures

A widespread tool for tracking website performance is Google Analytics. By using it, you can track website traffic and improve your website. However, it collects personal data from the visitors of websites. So, owners of the websites need to ensure that they use ccpa google analytics with compliance to data safety and protection. CCPA stands for California Consumer Privacy Act which comes into effect on January 1st of, 2020. It requires all businesses to remain transparent about collecting and using consumers’ personal information. Hence, if your website uses google analytics, you must implement data privacy measures. Here is a simple guide to fulfill this critical complaint.

Steps to Implement Google Analytics and CCPA 

1. Consider privacy policy updating.

Not to mention but updating your privacy policy is the intuitive way to comply with website data protection. It would help if you improved your privacy policy by saying how you collect and use visitors’ information. Google Analytics and ccpa must be implemented and work collectively to enhance data privacy. Regarding GA, you must include the following:

  • How are you using GA on your website
  • Mention information on GA cookies used by your website
  • Update about google tag manager and how you use it for data collection

2. Restrict data sharing

This is one of the great features of google analytics. It can be used for implanting data privacy. You can use the feature of restrictive data processing and sharing. It enables you to comply with CCPA privacy regulations and ensure the safe use of website data. You can limit data sharing from the account settings of your website by unchecking the data sharing setting. You can make data-sharing amendments by using account settings under the admin port. This could be a vital step for protecting sensitive data collected by your website.

3. Implement ccpa google analytics with a cookie banner

Cookies are small text you can send to users of your website upon browsing. They work to remember users’ information to make site re-visiting faster and more efficient. It makes the site useful for the users too. You can display a cookie consent banner on your website to first-time users. It will be displayed as a cookie banner for a pop-up on the user’s screen. It allows the users to provide consent before displaying the cookies. Users can click on accept/reject cookies while visiting your website. Apart from this, you can make settings so that cookies trigger only when users consent.

4. Make a ccpa google analytics review.

You can make compliance by keeping in mind the usefulness of reviewing personally identifiable information. It is called PII and can be derived using GA on your website. PII refers to the data directly identifying an individual using the name, address, contact, email address, etc. You should check that your website has not collected any PII using google analytics. A website can only collect personal data when its URL contains a query string. There are built-in ways offered by google analytics to exclude PII parameters. You can switch to the “exclude URL query parameters” feature in your google analytics account. You can find this option under view settings by visiting your google analytics account. There is also an option to filter out parameters to exclude PII to maintain google analytics and ccpa compliances. While not all filters can exclude the data, you can prevent it from being sent to GA by rectifications.

5. Enable the option of IP anonymization

Google analytics uses IP addresses to determine the location of website visitors. It can contain users’ information about their country, city, and continent. You can enable IP anonymization if you do not want your website to collect such information. This is called as IP masking. It replaces the original address with one that does not provide individual user identity. You can find this option on your website under google developer console and network settings.

To sum up              

CCPA google analytics is a comprehensive state-level act passed and regulated by California’s government. It applies to organizations doing business for profit earnings. For CCPA compliance, you must adhere to these requirements and provide consumers with personal data safety rights. Also, the websites that use the personal information of California residents need to comply with the CCPA act. These are the simple yet effective ways that you can implement to ensure the data privacy of website users.

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