You have invested a lot of time and energy to make your customers visit your beauty salon amazing experience. The same is true of their online beauty salon experience. Just as you want your salon to be clean and beautiful, your employees to be helpful, and your service to meet standards, your website also needs to be carefully designed, your online support is useful, and your content is relevant and interesting. A negative online beauty salon experience may lead your customers to choose another choice, so it is in your interest to improve it!
I don’t know where to start? Here are some useful tips for setting up an online beauty salon to teach you how to make your customers’ online experience the same five-star as your salon:
1. A well-designed website
A great online beauty salon experience begins with a well-designed, informative and easy-to-use website. A tool that provides you with a simple web design program can help you create a salon that reflects your aesthetics. Make sure your salon has all the information, such as contact information, address and social media links, clearly displayed and easy for customers visiting your website. It is also very important that your website works quickly and effectively on mobile devices – so that customers can view your services at any time!
2. Provide online booking
So your client has checked your well-designed beauty salon website and they want to book their manicure. If your customers can’t book their treatment or haircut online on the spot, their online beauty salon experience will be seriously affected. They may even find another beauty salon that can make an appointment 24 hours without having to call or email back and forth. The cornerstone of an excellent online beauty salon experience is online booking – it gives your customers flexibility, it gives your salon professionalism and will go a long way!
3. Consistency of social media
Your local customers may pass by your beauty salon and be interested. The next step for many customers will be to view your business on social media. So make sure you take full advantage of platforms such as Facebook and instagram to maximize the chance of your salon being discovered.
This means content, content, content! Publish content frequently and maintain relevance. Think about it before and after photo collages, hairstyle video tutorials, new product introductions, or your favorite star beauty looks. The key here is consistency: maintain the consistency of your brand and aesthetics, so that your customers will have the same pleasant experience when browsing your website, instagram or visiting your beauty salon.
4. Interaction with customers
In today’s era, telephone customer service is out of date. Your beauty salon customers will expect immediate answers through social media or your website. So get ready to interact with your customers online! If someone asks you on twitter about the opening hours of bank holidays, make sure to reply to them within 24 hours, or if someone comments on your instagram and asks about specific products, this is a good opportunity to provide a customized experience and directly establish lasting contacts.
Similarly, if customers don’t agree with some content in your blog post or have a bad experience on your Facebook page, be sure to respect them, reply to their feedback as soon as possible and say you will accept it!
5. Let blog
A good way to increase your salon’s online popularity is to open a blog. It allows your customers to connect your professional website, your social media and a blog that shows your beauty expertise. Share your favorite 10 winter skin products, travel beauty tips, or your favorite T-stage beauty. You will become the destination of your customers’ beauty tips at any time, so naturally it is their first choice when they are looking for a beauty salon!