It sounds simpler than it is to send motivating presents to a wide group of people. When developing and implementing a bulk giving program, there are several factors to take into account, including shipping, suppliers, and personalization. This comprehensive manual is intended to get you started on the correct track for a fruitful implementation.
There are appropriate and inappropriate ways for businesses to approach mass giving.
If done correctly, bulk giving can strengthen your bonds with clients, customers, and staff. Additionally, it can help your business expand by increasing customer loyalty and employee retention rates. Designing a bulk giving program that is affordable, constantly innovative, and scalable as your business expands is a problem for businesses.
When done improperly, bulk giving can damage your rapport with clients, consumers, and staff. Despite your best efforts, this may still occur. A cheap present that your recipients don’t want can give the impression that your business is out of touch with their needs and wants and doesn’t care about the waste that unneeded bulk gifts create. Unwanted presents might elicit unpleasant feelings, which are then associated with the gift recipient’s recall of your brand.
What feelings do you hope to arouse?
You can consider the feelings of the recipients of your gifts that are most likely to help you achieve these goals if you are aware of why you are bulk gifting.
According to the aforementioned illustration, a Thanksgiving present is given to clients to arouse feelings of gratitude, warmth, connection, and belonging. Customers will be more likely to feel these feelings when given some items and gift experiences than others.
What are the accessible presents that are the least expensive and wasteful?
When presenting gifts, waste and cost are both significant factors to take into account. Many cheap presents can be given in large quantities, but they are frequently unwanted and wasteful. Receiving one of these gifts from your ecologically conscious consumers might not go down as well as you had hoped.
You will probably find a bulk present that is exactly suited to your scenario and least likely to cause unanticipated negative feelings & repercussions by evaluating gifts with the criteria of cheapest available and least wasteful while keeping linked to the objectives & desired emotional reaction.
Can you scale your preferred bulk gift as you expand?
Your gifts create a sense of anticipation. And if expanding your business is the ultimate goal of your bulk gift approach, you’ll want to ensure that the gift you choose can still be given when your business is 2, 3, or even 10 times larger than it is now. You don’t want people to think that your business has reduced its generosity as a result of its expansion.
How may the experience surrounding the gift be improved?
Possibly the most frequently ignored question is the last one. Often, businesses place too much emphasis on the present itself and not enough on the gift experience. The phrase “gift experience” refers to the complete process, from receiving notification of a gift to opening it up to discovering what it is and finally using it. The emotions you are attempting to generate should be among the variety of emotions this complete experience will elicit.
The gift experience must therefore be given particular thought. There are many opportunities to improve the gift experience when giving in quantity. Additionally, there are several chances to ruin the experience.
We sincerely hope that these foundation questions were useful. The UnWrapIt staff is glad to assist in developing and implementing a bulk gifting plan for your business.