Chances are followers of Dunkin’ would likely be interested in Starbucks’ offerings too. Research from Facebook (Instagram’s parent company), shows that captioning videos increases average video view times by 12%. Messaging effectiveness is also boosted massively, boasting a success rate of 82% compared to 18% with sound on and zero captions. Another study found that 80% of people said captions would make them more likely to watch the entire video.
Random and inconsistent looking content will make your restaurant’s Instagram page look messy and generally less aesthetically pleasing. The important thing with restaurant marketing on Instagram is to try to post with your whole feed in mindrather than individual posts, as it will help you create a stand-out profile. Keep a hashtag in your bio which tells customers what to tag when they post Instagram photos at your restaurant! Write complacent comments on people’s posts and make #regram of their images, giving credit to the original. Think about this as a trailer for your blog post or Instagram account.
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The other portion of its audience is between 30 and 49 years old (28%), 50 and 64 (11%), and only 4% of adults are over 65. Do yourself a favor and figure out how often you will realistically be able to post. Instagram does allow you to post a video of whatever you like. It has to be sixty seconds or less (unless you’re using IGTV which is a different and longer video format).
If you want your Reels to go viral, try to hop onto trends early. Instagram users love following trends, and if you post about them early, you can gain a lot of attention. Your Instagram audience loves video, and these short videos are incredibly engaging. This is why they’ve become such a staple part of Instagram content. Though you might not necessarily be out to change the marketing game, consider partnering with other brands whose products complement your own to run joint marketing campaigns. Though I wouldn’t recommend posting only user-generated content, posting it occasionally is a way to recognize your fans, and strike a balance between polished and personal on your feed.
Seek out for their weakness and learn from their mistakes to avoid them in the future. Also, get inspired by their best posts and try to create your own ideas based on them. In this article, I’m going to walk you through the best Instagram marketing practices for small businesses. I’ll talk about Instagram tips, tricks, and its wide range of free tools that can come handy for small business owners. And for faster posting, keep an updated doc full of different hashtags for different kinds of posts. That way you can just pick and choose the ones that fit and copy and paste.