Digital Marketing

8 Reasons Why You Should Invest in Bulk SMS Marketing Software

Text messaging is the fastest-growing form of mobile marketing, and it’s also one of the least expensive ways to reach new customers. According to an April 2022 report from research company eMarketer, 81.6 billion text messages will be sent worldwide in 2022. That’s more than double the number sent in 2021. This accelerating adoption of SMS as a marketing channel is why it’s also known as the “SMS frontier.” Of course, you don’t have to be a pioneer in the SMS market to succeed. Anyone who wants to reach customers in a cost-effective way can invest in bulk SMS marketing software. Whether you’re a small business, a sole trader, or a large company, there are many ways to get started with bulk SMS marketing. Read on for 8 reasons why you should invest in bulk SMS software.

It’s a Low-Cost Marketing Tool

A major reason people are increasingly turning to SMS marketing is its low cost. Text messages are charged based on the country’s mobile carrier rates. The rates change from country to country and from mobile carrier to mobile carrier, so you’ll need to do your own research to determine the rates for your specific market.

For example, you can expect to pay between $0.02 and $0.05 per text message. The rates for different networks also change throughout the year, and you can use a tool like SMS Tracker to see current rates.

These low rates are why investors are interested in bulk SMS software. However, you can’t rely solely on low rates to make bulk SMS marketing a success. You need to consider the other marketing benefits bulk SMS software can bring to your business.

You Can Automate the Marketing Process

Bulk SMS software can help you automate the marketing process. Unlike other forms of marketing, you don’t need to spend time creating and sending messages. Instead, you can set up your texting software in such a way that it sends automatic messages to your contacts.

Automation can help you save time and money. It can also help you reach more people with your marketing messages.

When you use SMS marketing software for automated campaigns, you can set up rules to control what your software sends. For example, if someone on your address book is a current customer, you can target them with a special offer. If a certain keyword is included in the message, you can target more prospects with your message.

It Speeds Up Your Marketing Process

Bulk SMS software can help you speed up your marketing process. If you have a large list, it can take a long time to send out messages manually. With bulk SMS software, you can set up a “frequency cap” or “message volume” rule. This rule tells the software how many times you want to send a message.

To help you keep your marketing messages focused, the software will send one message at a time. Depending on how often the software is set to send, this could speed up your marketing process significantly.

You Can Reach Out to Prospects at Any Time

When you send out automated messages, you can target your messages at specific times.  For example, you can target late-night SMS messages after 8 p.m. or early-morning SMS messages before 7 a.m.

You can also target specific days of the week. Bulk SMS software can help you send messages during specific times, even if you only have a subset of prospects on their mobile devices at those times.

For example, you might have a special deal for truck drivers. On Monday, Wednesday, and Friday between 8 a.m. and 10 a.m. you can send a discount coupon to those drivers.

You can also use the software’s reporting features to see which messages are working best. For example, if you see your most successful messages being messages with specific keywords, you can set up new campaigns with those keywords in mind.

You Can Personalize Your Messaging

Personalizing your messages is another way to make your marketing more effective. You can use the software’s reporting features to see which keywords and sentences are driving your most successful messages.

This information will help you tailor future messages to include more of these terms. You can also use these insights to personalize other aspects of your marketing. For example, if your business provides maintenance services, you might include a reminder about a coming appointment with a customer.

You Can Measure ROI

You can also use bulk SMS software to measure the success of your campaigns. With most SMS platforms, you can easily export your data and create detailed reports.

You can use these metrics to see which messages are working best and decide which messages to include in your future campaigns.

For example, one metric you might look at is the value of the impressions a message drives.

You Can Build your List Without Spamming

Finally, you can use bulk SMS software to build your list without spamming. With traditional forms of marketing, you have to send out marketing messages manually. You can’t get these messages on anyone’s mobile device without their explicit consent.

With bulk SMS marketing, you can send marketing messages that don’t appear on anyone’s mobile device without their consent.

This means you won’t have to worry about running afoul of any consent laws. You also won’t have to worry about your mobile carrier penalizing you for sending too many messages.


Bulk SMS marketing can help you build your list without spamming. It can also help you personalize your message and measure the success of your campaigns. If you want to reach new customers in a cost-effective way, bulk SMS is a great option. Start investing in bulk SMS software today.

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button